The operating layer for creator collaborations
We sit between brands and creators and run the parts nobody enjoys — matching, contracts, approvals, invoicing and payouts.
Influencer marketing is huge, but it's still mostly run over DMs, spreadsheets and informal payments. Brands struggle to find creators they can trust; creators struggle to get briefs, contracts and payments that are clean and on time.
123 Collabs is a managed agency that fixes both sides at once. We build a network of vetted creators, and for each campaign the brand shares the content and instructions, our creators post it, and the brand approves the live posts before any creator is paid — all wrapped in proper contracts and GST-compliant invoicing.
The result: brands get reach without the operational mess, and creators get paid work without chasing anyone. We're building it for the Indian market first.
One agency in the middle, connecting both sides
Brands get reach without the operational mess. Creators get paid work without chasing invoices. We sit in between and run it all.
Brands
- Share content & instructions
- Get matched with vetted creators
- Approve the posts, pay one invoice
123 Collabs
- Vets & manages the network
- Handles contracts & compliance
- Splits payouts after approval
Creators
- Get matched to paid collaborations
- Post the brand's content, as briefed
- Get paid once the brand approves
From content to payout — handled end to end
A single, managed workflow that keeps brands, creators and finance on the same page.
Brand shares the content
The brand gives us the content to post, clear instructions and the budget. We turn it into a campaign.
Match vetted creators
We assign creators from our managed network — real, verified audiences, with rate cards and media kits already in place.
Creators post
Matched creators accept, sign, and post the content following the brand's instructions.
Approve & pay
The brand approves the posted content. Once it's approved, the brand is invoiced and each creator is paid — GST sorted.
The trust layer between brands and creators
Influencer marketing only works when the paperwork does. We make compliance the default, not an afterthought.
GST-compliant invoicing
Every campaign is billed with a proper, GST-ready invoice to the brand — no informal cash deals.
Verified creator payouts
Creators onboard with KYC and get paid into verified bank accounts, with splits handled automatically.
Signed contracts
Each collaboration is backed by a clear agreement that both the brand and the creator accept in-app.
Vetted, managed network
We don't run an open marketplace. Every creator is reviewed and managed by the agency.
Real audience data
Follower counts and engagement are synced from the platforms — not screenshots a creator typed in.
Brand-approved before payout
Creators post the content the brand supplies, and the brand approves the live posts before any creator is paid.
Ready to run a collaboration the clean way?
Tell us whether you're a brand looking for creators or a creator looking for paid work — we'll take it from there.